Behind the Mic with Jenel

If you’ve heard our latest advert on Radio Gibraltar or our videos have popped up on YouTube, you might have noticed something a little different. That warm, friendly voice on Radio Gibraltar isn’t a hired actor. It’s Jenel, one of our long-standing team members here at Masbro.

Jenel has been part of the Masbro team for almost 14 years. She first joined us as a receptionist at 19 and is now a Personal Lines Executive and highly trusted senior team member, providing mentorship to many in our team.

So when it came time to record our new radio ad, we knew exactly who to ask.

“To be asked to be the voice of the company that’s been a big part of your life is a nice feeling.”

For Jenel, stepping into the studio at Radio Gibraltar was a completely new experience. As a regular listener, she was excited to get a behind-the-scenes look at how it all works.

“It was really exciting to step into the studio and get a behind-the-scenes glance at how it all works. It isn’t something a lot of people get to see,” she said. “It was also cool to see the GBC team in action, in person, as opposed to on my screen or radio.”

Despite being new to voice recording, Jenel said the session was far more relaxed than she expected. “What I didn’t expect was how quick and fun the process would be. The session came with a chill, no pressure vibe that made it so enjoyable. I found my nerves disappeared before we even pressed ‘record’.”

A Voice That Speaks for the Whole Team

At Masbro, we believe in keeping things real. We’re proud to be a local company that puts people first, and that includes the voices behind our brand.

“I hope that people will recognise and appreciate that we used one of our own team members for the ad because we feel so strongly about being part of the local community,” Jenel explained.

Her message to listeners is simple. “I want people to know that we are as committed to providing a friendly and efficient service to the local community as we have always been, 40 years on. We have the experience of team members who have been with us for decades, mixed in with fresh ideas from new members – this is what makes us special.”

Forty Years Fresh

This radio campaign is part of Masbro’s Forty Years Fresh campaign, marking four decades of providing trusted insurance in Gibraltar. Since 1985, we’ve helped individuals, families and businesses find the right cover for the things that matter most.

Whether you're looking for home, motor or business insurance in Gibraltar, our team is here to help. We understand the local market and work hard to make insurance feel straightforward and personal.

You can listen out for Jenel’s voice on local radio this month. And if you drop by our Main Street office, you might just meet her in person, too.

‍